Web Design

Websites: The Best Business Growth Solution 

To make sure that every website is a money generating machine, we do our homework and use every tool in the shed.  To make your site and online presence maximize the ROI, it needs to look great for customers and for search engines like Google. Google need to love your site even more than your customers do, so that Google will put your site number 1 in the results section of thousands of search each month!

From beginning to end, the SEO Website Design is steeped with a dynamic blend of art and science.  Black Shoe Digital has perfected the craft of a beautiful website that rank number one.  Our 9 step process to winning your local home-service company more business is:

1. Discovery and Research: This phase involves gathering information about a moving business, target audience, goals, and competitors. It includes conducting user research, creating user personas, and analyzing existing data to gain insights that inform the design process. BSD will show you why your top competitors are ranking and where they are doing so.
   
   
2. Planning and Strategy: In this phase, designers define the website's purpose, structure, and functionality. They create sitemaps, establish the navigation hierarchy, and develop a content strategy. Planning also involves considering aspects such as responsive design for various devices and search engine optimization (SEO) best practices.
   
   
3. Wireframing and Prototyping: Wireframing is the process of creating a visual representation of the website's layout and structure. It focuses on the placement of key elements and overall user flow. Prototyping takes wireframes a step further by adding interactive elements and demonstrating user interactions. These steps help stakeholders visualize the website's design and functionality before moving on to the development phase.
   
   
4. Visual Design: Visual design encompasses defining the website's aesthetics, including color schemes, typography, imagery, and overall branding. Designers create mockups or high-fidelity visuals to showcase the look and feel of the website. Collaboration with the client is crucial during this phase to ensure alignment with the client's brand and visual preferences.
   
   
5. Content Creation: Web designers often collaborate with content creators or copywriters to develop engaging and relevant content for the website. This includes crafting compelling headlines, writing clear and concise copy, and optimizing content for search engines and user experience.
   
   
6. Development and Implementation: Once the design and content are finalized, developers bring the website to life. They use various web technologies, programming languages, and content management systems (CMS) to code and build the functional elements of the website. This includes front-end development (HTML, CSS, JavaScript) and back-end development (server-side scripting, database integration).
   
   
7. Testing and Quality Assurance: Before launching the website, rigorous testing is conducted to ensure its functionality, usability, and compatibility across different browsers and devices. Testing may involve identifying and resolving issues related to responsiveness, broken links, forms, performance, and accessibility compliance.
   
   
8. Launch and Deployment: After thorough testing and client approval, the website is deployed to the live server or hosting platform. This involves transferring necessary files, configuring domain settings, and ensuring a smooth transition from the development environment to the public-facing website.
   
   
9. Maintenance and Updates: Websites require ongoing maintenance, updates, and security measures to ensure optimal performance and protect against potential vulnerabilities. This includes monitoring website analytics, implementing updates to software and plugins, and addressing any issues or bugs that arise.