Growing Your Business Fast

With PPC Google Ads

Running a home service company like roofing, HVAC, or flooring installation takes major time and effort. As a busy contractor, marketing your services to attract new customers online can feel overwhelming.

Where do you even start? 

One of the most effective ways to get your website and service offerings in front of local homeowners actively looking for contractors is Google Ads.

If done right, Google Ads can rapidly transform a contractor's web visibility and lead generation.

What Are Google Ads?

Google Ads, also known as Pay-Per-Click (PPC) ads, are paid advertisements that appear at the top and side of Google search results pages. When someone enters a search query, Google Ads relevant to that keyword can appear above or next to the organic search results.

Unlike optimizing content for organic rankings which can take months, Google Ads allow businesses to instantly start promoting themselves in Google search results without having to build authority over time.

With Google Ads, you first create text, image, or video ads showcasing your business, products or services. Next, you choose specific keywords and target geographic locations that your ads will show for. For example, a roofer would choose keywords like "roof repair" and target ads to only show for users searching in their city and state.

One of the key benefits of Google Ads is that you only pay when someone actually clicks on your ad, also known as Cost-Per-Click (CPC) pricing. This allows you to control costs and track return on ad spend very accurately. Google bills your account based on how many clicks your ads receive in a given month or day up to your maximum daily budget amount.

The main goal of Google Ads is to drive highly targeted traffic to your website or prompt calls to your business phone number. By optimizing your ads, keywords, and landing pages, you can convert Google searchers into quality leads and customers in a very measurable way.

Why Use Google Ads as a Contractor? 

For home service contractors like roofers, HVAC technicians, flooring installers and more, Google Ads offer major advantages:

• Immediate visibility - Your ads show up right away versus waiting months for organic rankings
• Local targeting - You can hyper-target local homeowners actively searching for contractors in your area.
• Measurable results - You see exactly how many clicks/calls/form fills your ads generate.
• Full control - Adjust targeting, budgets, ads anytime to optimize performance.
• Website traffic - Send qualified homeowners straight to your site to learn about your services.
• Cost efficiency - You only pay for actual clicks you receive, not impressions.

Google Ads Essentials for Contractors

Here are key factors for contractors to optimize Google Ads success:

• Laser-focused targeting - Use zip codes, city names, service keywords like "roofer" to reach those most likely to hire you.
• Compelling ad copy - Highlight your service expertise, years in business, great reviews, fast response. 
• Call extensions - Make it easy for searchers to call your business directly from the ad.
• Sitelinks - Add important site pages like "About Us" to your ads.
• Mobile optimization - Most searches are on phones, so ensure ads fit screens and load fast.
• Location extensions - Display your business address to build local trust. 
• Keyword research - Find low competition keywords people near you search when needing your services.
• Landing page optimization - Send ads to a tailored landing page that encourages conversions.

Google Ads Made Simple

The key is starting small with a pilot campaign, closely tracking conversions and ROI, continuously optimizing based on performance data, and methodically scaling your offerings and ad spend as profitable returns are achieved. 

While advanced Google Ads tactics exist, contractors can see real business growth from nailing down even foundational PPC best practices first.

If managing Google Ads feels overwhelming given your already full schedule, partnering with an experienced PPC agency like Black Shoe Digital takes the burden completely off your plate. Our team will handle launching and managing your Google Ads from initial strategy through ongoing optimization for maximum returns. 

With transparent reporting and communication every step of the way, you'll understand exactly how your campaigns are performing and why optimizations are being made. Our goal is not just clicks, but profitable clicks that boost your bottom line. With Black Shoe Digital as your PPC partner, you can have total confidence that your Google Ads investment is being maximized.

Don't solely rely on hoped-for organic rankings someday. Start driving new business today with strategic Google Ads campaigns professionally managed by Black Shoe Digital.

We'll put your services in front of homeowners right when they need a contractor like you!